THE Chief Executive Officer (CEO) and Managing Director of Unilever Ghana Ltd, Mr Charles Cofie, has stated that the only source of power in the corporate world is commitment, contrary to the popular myth that “information is power”.
He said genuine commitment served to differentiate managers of similar intelligence and competence from the others. “In the corporate world, nobody is indispensable, but your attitude and level of personal commitment should be such,” he said.
The CEO said this when he addressed members of the Chartered Institute of Marketing, Ghana (CIMG) at an interaction platform by the institute dubbed, “An evening with Charles Cofie”, on the theme, “Marketing in the Boardroom — Do you want to be a CEO?”
Giving his own experience on commitment, Mr Cofie emphasised said, “I try to show true commitment, make myself available, make my presence felt on the front-line, initiate breakfast meetings with employees drawn from across the company to engage them face to face in real conversations on varied topics, instead of me telling them what to do and handing down instructions.”
He said one’s quest to be the CEO of any company must be measured by one’s personal broad vision for his future. “Being able to pick yourself up and keep moving forward after failure is directly correlated with one’s vision for his life,” he added.
“For the position of CEO, I will say that the most important skills to acquire are diagnostic skills and transformational change management skills, coupled with excellent interpersonal skills,” he said.
For her part, the National President of the CIMG, Mrs Josephine Okutu, said it was the vision of the CIMG to promote high professional standards in the area of marketing and educate the public on marketing and other business related concepts.
According to her, the CIMG had instituted the annual marketing performance award by which the institute promoted and recognised marketing excellence in corporate Ghana.
“Tonight’s programme is one of CIMG’s advocacy programmes where eminent personalities who are authorities in their chosen professions share their knowledge and experience with us,” she added.
He said genuine commitment served to differentiate managers of similar intelligence and competence from the others. “In the corporate world, nobody is indispensable, but your attitude and level of personal commitment should be such,” he said.
The CEO said this when he addressed members of the Chartered Institute of Marketing, Ghana (CIMG) at an interaction platform by the institute dubbed, “An evening with Charles Cofie”, on the theme, “Marketing in the Boardroom — Do you want to be a CEO?”
Giving his own experience on commitment, Mr Cofie emphasised said, “I try to show true commitment, make myself available, make my presence felt on the front-line, initiate breakfast meetings with employees drawn from across the company to engage them face to face in real conversations on varied topics, instead of me telling them what to do and handing down instructions.”
He said one’s quest to be the CEO of any company must be measured by one’s personal broad vision for his future. “Being able to pick yourself up and keep moving forward after failure is directly correlated with one’s vision for his life,” he added.
“For the position of CEO, I will say that the most important skills to acquire are diagnostic skills and transformational change management skills, coupled with excellent interpersonal skills,” he said.
For her part, the National President of the CIMG, Mrs Josephine Okutu, said it was the vision of the CIMG to promote high professional standards in the area of marketing and educate the public on marketing and other business related concepts.
According to her, the CIMG had instituted the annual marketing performance award by which the institute promoted and recognised marketing excellence in corporate Ghana.
“Tonight’s programme is one of CIMG’s advocacy programmes where eminent personalities who are authorities in their chosen professions share their knowledge and experience with us,” she added.
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