Unilever rewards loyal wholesalers in southern sector

UNILEVER Ghana Limited has awarded its loyal wholesalers for the year 2008 from the southern sector of the country at an award presentation ceremony in Accra.
The grand prize of a brand new KIA PICANTO truck, with registration number GT 3557-09 went to Mr Yaw Asante of Asante and Asante Limited in Accra.
Earlier, Mr Asante had received a return ticket to Dubai or any country of his choice, 100 roofing sheets and GH¢1,500 spending money.
Other loyal wholesalers who performed remarkably in the year under review received various items such as pressing irons, television sets, bags of cement, gas burners, roofing sheets, deep freezers, air conditioners, as well as cash prizes.
Some of the award winners included the Rock of Life, Baba Goat, Penny Mart, Opak Ventures, My Lord My Lord, Aunty Esi Enterprise and Patty B Enterprise.
The ceremony was also used to launch the 2009 Unilever Wholesales’ scheme, dubbed, ‘U n I’ together we succeed.”
The Officer in charge of the Unilever wholesales’ scheme, Ms Nora Ghartey, explained that the purpose of the scheme was to build a stronger bond of friendship and relationship with the wholesalers.
“Our intention is to improve the quality of service of the wholesaler in order to ensure sustained profitability for both the wholesalers and Unilever,” she stated.
Ms Ghartey also said the scheme was to improve product availability and visibility for selected products of the company.
She told the wholesalers that while the scheme ran for three months last year, it would run for six months, from May to October this year.
To achieve efficiency in the scheme, the number of participating wholesalers’ had been reduced from over 800 to 600.
The Head of Customer Marketing, Mr Michael Boafo, said the world economic downturn and its effect on their wholesalers necessitated that the company lent a helping hand to them.
Mr Boafo said feedback from last year’s scheme informed the company to come out with some improvement in the scheme.
“To support you we will run several promotions and continuously provide advertising support to generate the required demand for our products on the market,” he stressed.
Present at the award ceremony were some key distributors of the company and the Customer Development Director, Mr Kwaku Boateng.