Branding is not only about painting cars and buildings in your corporate colours, it is much more than that. It about providing quality service to your clients and creating an emotional attachment between the company and the customer.
Before one brand, you must first have an identity. These are the visual elements of the company. Logo, colour, sometime the design of your building can also be regarded as an identity. For instance some companies have the same structure of their buildings, regardless of location or size of the company.
Branding is an area that many companies have ignored, but I suggest that they begin to take it seriously because it will give them the needed exposure, for their services and products as well.
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